Could Blockchain Revolutionize the Fight Against Click Fraud?

Guest Post By Monica Eaton-Cardone Click fraud. It’s not a threat source that impacts every online business. That said, most merchants engaged in driving sales through online advertising are probably more familiar with click fraud than they’d like to admit. Click fraud occurs when a third party deliberately clicks an advertising link like a banner ad, while having no intention of purchasing the item advertised. This can be perpetrated in several different ways: Click Farms: While usually associated with users inflating their social media following, one may also carry out a coordinated attack against an advertiser using the same method.