Hakuhodo Keithley announced on February 1 that it will hold a web3 global hackathon from February 14 to March 25, co-sponsored by Toyota Motor Corporation. The theme of the hackathon is “development of DAO support tools for in-house projects”, with the aim of creating new business efficiency services using blockchain with web3 engineers around the world. The event will be held in Astar Network’s metaverse “COZMINE” and can be attended from all over the world. The total prize pool is $100,000. Hakuhodo Keithley was established in December 2022 by Sota Watanabe, CEO of Hakuhodo, a major advertising agency, and Startale