Marti Unveils Bold Crypto Move: 20% Treasury to Bitcoin

• Marti has increased its cash reserves in Bitcoin by 50 percent to 20 percent.
• Expansion into other tokens like Ethereum and Solana is expected.
• The strategy of the treasury is to protect against inflation and currency risk.

Marti, the most popular ride-hailing and micro-mobility application in Turkey, has shocked the market. The firm is now set to invest 20 percent of its cash balance in Bitcoin. This change is an important move in the financial plan of Marti.

Marti confirmed this pivot in its July 2025 announcement. A regulated, institutional-grade custodian will hold all of the digital assets on behalf of the company. It will exercise strict adherence to Turkish and international financial legislation.

Why Marti is betting on BTC: Inflation, Currency Risks stir the transition

Reasoning was laid down by CEO Oguz.A.Oktem. Marti thinks digital currencies like Bitcoin have proven themselves to be reliable investments. Oktem added that the company feels that crypto has become as valuable in the long term as hard currencies and gold. He observed that the modern world is characterized by an inflationary pressure as well as the possible disturbance of a fiat currency.

Marti is not alone. An increasing number of publicly traded companies are putting cryptocurrency into their corporate treasuries. Says Oktem, “We intend to retain ownership of our cryptocurrency assets for the long haul.”We’ll add to our positions as the market evolves”. The company adamantly maintains that this strategy will not imply day-to-day business or business growth plans.

Marti emphasises that crypto operations will be financed only by surplus cash. Every day, funds for operations remain untouched.

BTC to ETH, SOL, and Beyond Marti Future Playbook

The 20% shift to Bitcoin marks the start. According to Marti, his structure means that cash reserves in crypto could be boosted by 50 percent. The company has stated that it has a plan to diversify, and Ethereum and Solana were listed next.

All crypto acquisitions will be fully disclosed. The treasury strategy will complement Marti, who has always had the traditional holdings of cash, cash equivalents, and securities. When there is a material change in the crypto holdings, there will be a market update.

According to the recent financial reports of Marti, the ride-hailing platform has over 2 million riders and 300,000 drivers. The firm has completed over 35 million trips. 

Following the news, the share price of Marti increased rapidly; however, the euphoria did not last long as the prices stabilized the following day.

Its company is one of the companies that are already investigating or increasing holdings in crypto. This bold step by Marti has the potential of influencing other Turkish corporates to adopt digital assets.

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