HeLa Labs Taps ZENi to Power Web3 Social Media

HeLa Labs, a cutting-edge L1 blockchain, has partnered with ZENi, a prominent AI-led Web3 engagement platform. The partnership is mainly focused on combining the decentralized technology of HeLa with the next-gen analytics of ZENi to establish relatively data-led and customized consumer experiences in Web3. As HeLa Labs’ social media announcement reveals, the collaboration utilizes the expertise of ZENi in analyzing on-chain activity and social media behavior. Hence, the strategic development is anticipated to expand the Web3-based social engagement.

We’re very thrilled to announce our newest collaboration with @ZENi_io!

ZENi analyzes user behavior across social media and on-chain activity to deliver personalized sales pitches to over 120M high-value users — and growing daily.

Together, we’re powering the social media in… pic.twitter.com/7JfIQ0NaUu

— HeLa Space 🍀 (@HeLa_Labs) September 30, 2025

HeLa Labs and ZENi Partner to Deliver AI-Driven Consumer Insights

The partnership between HeLa Labs and ZENi endeavors to accelerate Web3 social media experience. In this respect, ZENi plays a critical role by offering a comprehensive analysis of consumer behavior across diverse fronts, including social media communication, on-chain transfers, and more. At present, it delivers customized sales pitches to over 120M high-value consumers.

With the integration of these robust insights with the blockchain infrastructure of HeLa, ZENi is poised to unlock unique social engagement dimensions. Apart from that, this strategic initiative pays considerable attention to boosting the social engagement within the Web3 ecosystem and fueling the broader Web3 adoption across the globe.

Simultaneously, the move guarantees modified consumer interaction along with displaying the potential of convergence between decentralized ecosystems and AI to offer impressive digital experiences. As a result of this, both the entities are filling the gap between the Web3 innovation and its mainstream adoption.

Redefining Online User-Brand Interaction with New Trust Models

According to HeLa Labs, the collaboration with ZENi attempts to revolutionize the online interaction between individuals and brands. Unlike conventional social networks, this strengthens consumers while optimizing engagement for communities and businesses. Additionally, this move could lead toward latest monetization strategies, improve trust in digital interactions, as well as set the stage for a relatively innovative, personalized, and inclusive digital ecosystem.