This project, built on the blockchain of Aptos, represents a step forward in the integration between digital and real experiences. Thus marking a turning point for the mainstream adoption of Web3 technologies in entertainment.
Backlot Club: the platform that unites fans, games, and collectibles
Backlot Club was created with the goal of connecting Universal fans through physical destinations, games, and digital collectibles. The platform, already in a growth phase, is garnering enthusiasm among users. Online, in fact, tutorials created by the community are multiplying, and discussions are pointing to it as the new standard for digital entertainment.
The key to Backlot Club’s success lies in its ability to create a bridge between the digital and real worlds. Every interaction, every reward obtained is recorded on the blockchain of Aptos, ensuring transparency, security, and traceability thanks to immutable status, timestamp, and metadata.
An immersive experience at Halloween Horror Nights 2025
The debut of Backlot Club took place during the renowned Halloween Horror Nights 2025 at Universal Orlando Resort and Universal Studios Hollywood. Here, the platform was integrated into a real interactive treasure hunt, powered by blockchain.
Park guests were invited to explore the areas in search of horror-themed towers, collecting medallions that unlocked exclusive rewards.
The rewards offered ranged from on-chain digital collectibles to limited edition physical collectible cards.
Each prize was verified and permanently recorded on the Aptos blockchain. Thus offering participants a unique and secure experience, blending the fun of the park with the most advanced technology.
The expansion of the partnership: Watchee and the future of media
With the success of the initial initiatives, NBCUniversal joins a growing group of innovators who are redefining next-generation media experiences.
The next step is represented by Watchee, a decentralized operating system for media, built on Aptos and powered by the high-performance storage system Shelby.
Watchee was designed to rethink media asset management, content access, and fan engagement across all platforms.
Its open infrastructure allows studios, creators, and fans to connect and interact through the blockchain, paving the way for new forms of collaboration and participation.
An Event Not to Be Missed: Aptos Experience in New York
NBCUniversal and Aptos Labs will officially present their collaboration and the potential of Backlot Club during the Aptos Experience, scheduled for October 15 and 16 in New York.
The event will be an opportunity to experience Backlot Club firsthand and to explore the future of media together with Watchee.
During the event, representatives from the two companies will take the stage to discuss the partnership and invite other industry players to join in experimenting with new frontiers for entertainment and fan engagement.
Aptos Labs: innovation and reliability in Web3
At the core of this revolution is Aptos Labs. This is an entity dedicated to the development of network tools and user-friendly solutions for the Aptos blockchain, a next-generation public Layer 1 known for its high performance.
Aptos boasts the support of leading investors such as a16z, Katie Haun, Apollo Global Management, Dragonfly, PayPal Ventures, and Franklin Templeton Investments.
The collaboration with NBCUniversal confirms the mission of Aptos Labs. That is, to make blockchain accessible, secure, and useful for users and businesses, paving the way for new applications in the world of entertainment and beyond.
A new standard for fan engagement
The integration between NBCUniversal and Aptos Labs with Backlot Club represents an innovative model for the media and entertainment sector.
The platform not only offers new opportunities for interaction and rewards for fans, but also establishes a new standard for transparency and security of digital experiences.
The immutable recording of every activity on the blockchain ensures authenticity and traceability, while the ability to obtain both digital and physical rewards creates a closer bond between fans and their favorite brands.
A Look into the Future
With Backlot Club and Watchee, NBCUniversal and Aptos Labs are charting the course towards a future where the boundary between digital and real becomes increasingly thin.
Web3 technologies, thanks to platforms like these, become tangible tools to enrich the fan experience and create increasingly engaged and participatory communities.
The adoption of these solutions by a giant like NBCUniversal marks a crucial moment for the entertainment industry, paving the way for new possibilities in engagement, creativity, and innovation.
Backlot Club is just the beginning: the future of media is already here, and it promises to be more interactive, transparent, and engaging than ever.
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Author: NixCoin