Crypto News: Cobies Up Only NFT Bought by Coinbase for 25M Possible Return Ahead

Coinbase buys Cobie’s Up Only NFT for $25M in USDC, triggering a return of the podcast with eight new episodes.

 

Coinbase has officially purchased the “Up Only” NFT created by well-known crypto personality Cobie for $25 million in USDC.

The NFT includes a unique condition: if bought, Cobie and co-host Brian Krogsgard (Ledger) must produce eight new episodes of the previously dormant Up Only podcast.

The purchase confirms Coinbase’s interest in expanding its role in crypto media and culture, while also activating a public agreement tied to blockchain ownership.

Coinbase Confirms NFT Purchase and Podcast Return

Blockchain records show that Coinbase transferred $25 million in USDC to Cobie, whose real name is Jordan Fish. This transaction fulfilled the public condition he made in May 2025: if someone bought the NFT, he would restart the podcast. 

Coinbase CEO Brian Armstrong confirmed the transaction in a post on X, writing, “The rumors are true, we bought the NFT. Up Only TV is coming back.”

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The podcast, popular during previous crypto market cycles, has been inactive since December 2022. Its last episode followed the collapse of FTX, one of its previous sponsors. The fine print of the NFT states that the purchase requires Cobie and Ledger to release eight new podcast episodes.

However, the creators retained the right not to acknowledge the buyer in any way.

Cobie Responds After the $25 Million Deal

Following the transaction, Cobie reacted on social media with the message: “Ah man wtf.”

He also joked, “I’m too old to have a crypto podcast imma be out here looking like Gary V.” These statements reflect his surprise, as the NFT was originally priced high to avoid serious buyers. In an earlier post, he mentioned adding extra zeros on OpenSea because the platform did not allow custom pricing.

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In May, Cobie wrote, “The power is now stored within this NFT that I just minted.” He added that the podcast would only resume when the NFT is burned. However, the NFT’s terms indicate that ownership transfer, not burning, activates the eight-episode obligation.

The new season will not be sponsored by the buyer and can proceed without direct involvement from Coinbase.

NFT Fine Print and Onchain Execution

The Up Only NFT was structured with a smart contract that outlines the responsibilities of its creators upon purchase.

The document specifies that Cobie and Ledger must produce an eight-episode season. It also includes a clause allowing them to ignore the buyer and make no mention of the transaction during the show.

The NFT is now under Coinbase’s control, and with the transaction complete, the public will likely see a return of the podcast. The move adds a new layer to how NFTs are being used beyond digital art, this time as a contract for content creation, enforced through onchain ownership.

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