AWS Joins AI Race Late With $100M Investment in Generative Technology

Amazon Web Services (AWS) will invest $100 million in a program aiming to compete with Google and Microsoft in offering clients generative artificial intelligence (AI) access. The Generative AI Innovation Center program will pilot and scale enterprise customers’ applications in generative AI. Amazon Joins Big Investors Banking on AI Amazon’s AI Program participants will benefit from free workshops and access Amazon Web Services’ code and text-generation tools CodeWhisperer and Bedrock. The company will prioritize customers in finance, health, and life sciences and others previously expressing an interest in incorporating AI. AWS trialed a 10-week AI startup program with its new